Sainsbury’s could have taken the crown from John Lewis this year, with a 4 minute advert about the trenches on Christmas Day in World War One.
Many of us know the story about the troops playing football together, both the English and the Germans, but this portrayal gives the story real context and depth.
From the YouTube upload, Sainbury’s gives the following statement:
Made in partnership with The Royal British Legion, it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together.
With the major retailers and supermarkets with their Christmas Adverts all out, which do you prefer? Has Sainsbury’s made a film to rival John Lewis’ Monty the Penguin?
Click on this image from rival Tesco’s Christmas Advert 2014 to see the full video:
Would love to know which is your favourite, so please comment below!Tweet