It looks like Hilco gave HMV a massive shot in the arm, as the company looks set to reclaim its crown as Britain’s biggest entertainment retailer, according to the Telegraph.
Hilco bought HMV out of administration in April last year, saving 2,500 jobs and 125 of the chain’s 400 stores.
… but will they catch Christmas trade?
This turnaround, reported in August, may just mean that HMV does well this Christmas, when it comes to presents of music, DVD boxsets and films. With new stores opening in town centres, HMV looks ready to sell, sell, sell over the festive period, but there will be heavy competition. Being a physical store has advantages over Amazon in terms of availability and worry about shipping times, but the store will have to bring something else to the table: real value for customers.
HMV chairman Paul McGowan, chief executive of Hilco
“It’s only a matter of time before we overtake Amazon.“HMV is re-engaging with music shoppers and getting them back into shops. This is about being an authority in music, not selling music as a commodity.”
Here’s another whiskey advert with a bit of class, as David Beckham joins a group of models in the Scottish Highlands to share a glass of whiskey and a photo opportunity.
The advert is now live on YouTube, and will appear on UK TV screens tonight, Friday 17th October 2014. See the full length Haig Club advert here:
In case you were wondering, the soundtrack to the ad is Left Hand Free by Alt-J.
The Guardian reports: “Given Alcohol Concern has given David Beckham a bit of stick for promoting a booze brand, after spending most of his football career teetotal, it’s not surprising that he is not actually seen having a sip of the product he helped develop alongside brand Beckham impresario Simon Fuller.”
Nevertheless, we think that it’s a great advert and could put Haig Club at the top of the Christmas list this year for whiskey lovers.
The latest instalment of the Kia hamster advert series introduces a “sexy” new character in the form of a female hamster, transformed into a full size shapely icon after being ‘zapped’ by the car making machine. Here she is, emerging from the Kia Soul EZ…
The new hamster character
And here she is introduced, in all her (slightly creepy) glory:
The male hamsters then appear to completely shun her as they rush to the new-look car and whizz off into the distance, but it’s clear what their intentions are when they return.
They race back from the pet shop armed with pet hamsters, only to ‘zap’ them and create a dancing possy of human-sized female hamsters. The best part of the advert is probably the dance, performed to Maroon Five’s new song Animals.
You can actually learn the dance over on the Kia YouTube channel!
What do you think of the new Kia advert? Are the hamsters really funny or just a bit weird?
In the latest phase of the popular Compare the Meerkat advert series, Aleksandr and Sergei take their adopted pup Oleg to his ‘homeland’ of Africa. Aleksandr describes a zebra as a ‘stripy… pyjama… horse’ and leads Oleg to a watering hole, before being scared off by a herd of Elephants. This looks to be the first in a series of adverts about Oleg in Africa, so lots to look forward to for Compare the Meerkat fans!
The Safari series
This advert series is seamlessly linked to a new toy that Compare the Market has introduced to it’s Compare the Meerkat offering for customers looking for insurance.
This is the description of the new toy on the Compare the Meerkat website:
“This is limited edition Oleg you can adopt by demonstrates you know the difference. Arriving on your doorstep in Africa themed box inspire by his homeland. He will be just as cute as the real Oleg but 89% less dusty. Oleg will be wear specials designer pyjama horse themed baby grow with fresh nappy underneath perfectly fitted by Sergei”
What do you think of the new advert? Is the safari Oleg toy worth trying Compare the Market for car or house insurance? Comment below or tweet @ShopAndReward!Tweet
Excitement for Assassin’s Creed fans as this week it was announced that there are two new games coming soon – Rogue and Unity. PS3 and Xbox 360 users will be pleased that Ubisoft is bringing out a game for these consoles, as well as developing Unity for the PS4.
About Assassin’s Creed Rogue
As it’s described on the official website:
“18th century, North America. Amidst the chaos and violence of the French and Indian War, Shay Patrick Cormac, a fearless young member of the Brotherhood of Assassins, undergoes a dark transformation that will forever shape the future of the American colonies. After a dangerous mission gone tragically wrong, Shay turns his back on the Assassins who, in response, attempt to end his life. Cast aside by those he once called brothers, Shay sets out on a mission to wipe out all who turned against him and ultimately become the most feared Assassin hunter in history.” ~ Assassin’s Creed website
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Here at Shopper Discounts & Rewards, we think it’s great news for retailer Halfords as they have recorded a boost in cycle sales as a result of the Tour de France cycling event. Continue reading →Tweet
Amazon has launched a dedicated dress shop online at their UK site. Bringing together fashion brands, and letting customers shop by style, occasion and brand. This will most likely be seen as a massive improvement, as it makes it very easy to search for dress items and browse what’s on offer.
battle of the brands
The new dress shop lets brands create online Amazon identities, giving retailers a chance to own their image on the most popular shopping site in the UK. Here is an example of a brand page:
Sergio Bucher, European vice president of Amazon Fashion, says:
“Fashion is one of the fastest growing categories at Amazon.co.uk. Our new dress store features a hand selected seasonal edit to help our customers easily find the latest on-trend products, whilst also being able to browse a wide selection of shoes, jewellery, bags, and accessories to complete their outfit.” ~ Retail Bulletin
This latest development could be great for the brand, which so far has not been seen as a place for fashionistas. If the returns and refunds policy is good, this could create a strong presence for Amazon Fashion. Would you buy a dress from Amazon?