Will you be shopping on Black Friday?
Though the trend of the shopping peak before Christmas originated from the US, it seems to have caught on in the UK, with online retailers pushing for Black Friday deals all over the place it would seem. This image is from Amazon UK:
What really IS Black Friday?
Well, according to Google and Wikipedia, Black Friday is the day following Thanksgiving in the US, and marks the beginning of the Christmas shopping season…
The day’s name originated in Philadelphia, where it originally was used to describe the heavy and disruptive pedestrian and vehicle traffic which would occur on the day after Thanksgiving.
When did Black Friday start?
Use of the term started before 1961 and began to see broader use outside Philadelphia around 1975. Later an alternative explanation was made: that retailers traditionally operated at a financial loss (“in the red”) from January through November, and “Black Friday” indicates the point at which retailers begin to turn a profit, or “in the black”. For many years, it was common for retailers to open at 6:00 a.m., but in the late 2000s many had crept to 5:00 or even 4:00. This was taken to a new extreme in 2011, when several retailers (including Target, Kohl’s, Macy’s, Best Buy, and Bealls) opened at midnight for the first time.
Why has it spread to the UK?
Amazon and Apple have recently introduced Black Friday to countries outside of America and Canada, such as the United Kingdom. A number of other online and instore companies are now celebrating the American tradition, although the majority appear skeptical, with one trade publication labelling it ‘simply an Americanism, which doesn’t translate very well.’ Read Retail Week: Why we should ignore Black Friday in the UK.
So, will you be shopping this Friday? Without Thanksgiving being a factor, have you already started hunting for discounts? Let the Shopper Discounts & Rewards team know!
Join the discussion @shopperdisc
Sainsbury’s could have taken the crown from John Lewis this year, with a 4 minute advert about the trenches on Christmas Day in World War One.
Many of us know the story about the troops playing football together, both the English and the Germans, but this portrayal gives the story real context and depth.
From the YouTube upload, Sainbury’s gives the following statement:
Made in partnership with The Royal British Legion, it commemorates the extraordinary events of Christmas Day, 1914, when the guns fell silent and two armies met in no-man’s land, sharing gifts – and even playing football together.
With the major retailers and supermarkets with their Christmas Adverts all out, which do you prefer? Has Sainsbury’s made a film to rival John Lewis’ Monty the Penguin?
Click on this image from rival Tesco’s Christmas Advert 2014 to see the full video:
Would love to know which is your favourite, so please comment below!
No celebrities for Marks and Spencer Christmas Advert
The Marks and Spencer Christmas Advert for 2014 brings back the notion of ‘magic and sparkle’ from last year’s advert, but in the form of two fairies. M&S have gone the ‘non celebrity’ route, and actually it seems to work very well. Watch the advert in full here:
The advert, to the soundtrack of Julie London’s Fly Me To The Moon, is enchanting, with sweet references to family time and also finding love. What do you think?
Do you think it compares well with John Lewis’ Christmas 2014 Advert?
Unveiled… the John Lewis Christmas Advert 2014
Introducing… Monty the Penguin
This morning John Lewis unveiled their Christmas Advert for 2014, featuring Monty the Penguin, and you can watch it in full here:
The soundtrack is Tom Odell’s Real Love, which some have described as “overly sentimental“.
The story is a fairly simple one. A small boy has what he thinks is a pet penguin, and it shows them having fun together: watching TV, playing in the snow, the penguin sleeping on the end of the bed. Through the film we see the boy recognise that Monty the Penguin is lonely, and so he presents him with a mate on Christmas Day morning. It is then that we see through the parent’s eyes as he holds two toy penguins under the Christmas tree. The film ends with these words:
Give someone the Christmas they’ve been dreaming of
What do you think of the John Lewis Christmas Advert for 2014? Do you like the story?