Amazon Fashion launches Dress Shop on UK site
a dedicated online dress shop
Amazon has launched a dedicated dress shop online at their UK site. Bringing together fashion brands, and letting customers shop by style, occasion and brand. This will most likely be seen as a massive improvement, as it makes it very easy to search for dress items and browse what’s on offer.
battle of the brands
The new dress shop lets brands create online Amazon identities, giving retailers a chance to own their image on the most popular shopping site in the UK. Here is an example of a brand page:
Sergio Bucher, European vice president of Amazon Fashion, says:
“Fashion is one of the fastest growing categories at Amazon.co.uk. Our new dress store features a hand selected seasonal edit to help our customers easily find the latest on-trend products, whilst also being able to browse a wide selection of shoes, jewellery, bags, and accessories to complete their outfit.” ~ Retail Bulletin
This latest development could be great for the brand, which so far has not been seen as a place for fashionistas. If the returns and refunds policy is good, this could create a strong presence for Amazon Fashion. Would you buy a dress from Amazon?
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